Pepsi Co. Inc. v. Hindustan Coca Cola Ltd. 2003 (27) PTC 305 (Del) (DB)|Case Study/Summary/Brief
Facts
An action for infringement raised by the plaintiff/appellants (Pepsi Co. Inc.) against the defendants/respondents (Hindustan Coca Cola Ltd.) on the grounds that -
- The commercials/advertisements launched on television by the respondents to promote their products are disparaging the products of the appellants thereby infringing the trademark and copyright of the appellants in relation to its registered trademark "PEPSI", "GLOBE DEVICE" and the phrase "Yeh Dil Maange More".
- The roller coaster commercial has been copied by the respondents, thereby infringing the copyright of the appellant.
The Single Judge Bench of this Court dismissed the application for interim injunction and held that the disputed commercial of the respondents is a healthy competition and a mere poking the product of the appellant which is permissible, therefore the appellant's trademark was not infringed by disparaging. Hence this appeal raised here.
Issues
- Whether the respondents have disparaged the products of the appellants.
- Whether the globe devise and the phrase "Yeh Dil Maange More" is copyrightable and if so whether this copyright has been infringed u/s 29(1) of the Act of 1958 by the respondent by using the colour scheme of "GLOBE DEVISE" and by saying "Yeh Dil Maange No More".
- Whether the essence of rollercoaster has been copied by the respondents.
Decisions
- The respondents have disparaged the products of the appellants.
- The globe devise and the phrase "Yeh Dil Maange More" is copyrightable but it has not been infringed u/s 29(1) of the Act of 1958.
Reasoning
Issue 1
- To decide the question of disparagement the following factors shall be considered:-
- Intent of commercial
- Manner of commercial
- Storyline of the commercial and
- The message sought to be conveyed by the commercial
- The manner in which the respondents compared it's product "THUMS UP" with "PAPPI" i.e. PEPSI by embarassing the boy who preferred for "PAPPI or PEPSI" and also by calling it " Yeh Bachhon Wali Hai. Bachhon ko Yeh Pasand Aayegi", "Wrong Choice Baby" clearly depicts the product of the appellant as derogatory and in low estimation and of low worth.
- The respondents in the garb of puffing up its product prima facie tried to depict the product of the appellant as inferior.
Issue 2
- Yes, the globe devise and the phrase "Yeh Dil Maange More" is copyrightable because:-
- "Yeh Dil Maange More" is the original work of the appellant created from two different languages.
- It has acquired distinctiveness and association with the product of the appellant.
- The appellant has spent enormous amount to popularise it.
- The advertising catch phrases are entitled to copyright protection.
- The respondent by using the colour scheme of "GLOBE DEVISE" and by saying "Yeh Dil Maange No More" did not infringed in terms of S.29(1) because:-
- The respondents didn't used it for their own product nor passed on their product.
- These marks were not used in the course of trade.
- Also the use didn't associate the respondents' product with appellant's mark.
- Comparative advertisement is permissible in India.
- The use of the phrase was mere a parody.
Issue 3
- The roller coaster commercial of the appellant is an original work, hence covered under S.14 of the Copyright Act.
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