Geep Flashlight Industries Ltd. v. The Registrar of Trade Marks|| Geep Flashlight Industries case summary
Introduction
This case was adjudged by the Court under the provisions of the Act of 1958 i.e. Trade and Merchandise Marks Act,1958. Section 9 of this Act places certain requirements to be fulfilled by the mark (words) to get it registered as a trademark. Fulfillment of all the conditions doesn't assure its registration because this Act also provided certain discretion to the Registrar under S.18(4) to accept the application or refuse to register. However, this discretion has to be exercised judicially and not arbitrarily.
Facts
The business of the appellant company (Geep Flashlight Industries Ltd.) was to manufacture torches and their sale thereafter. The company was carrying on its sale of torches by the name of "Janta" torch. A few years later, the appellant company made an application to the Registrar to register the word "Janta" as a trademark for its torches in part B. Although evidence was placed before the Registrar regarding the attainment of distinctiveness by the word "Janta", the Registrar refused to register the said word. Grounds of non-registration as placed by the Registrar were -
- "Janta" was a word of common use therefore it could never be distinct or capable of distinguishing the goods.
- "Janta" had a direct reference to the character or quality of the goods because the goods bearing such a name indicate they are cheap in price and meant for common people.
After the refusal, the appellant company made an appeal to this Court.
Arguments of appellant
- The word "Janta" used here in Hindi means knowledge and not as public.
- S 9(5)(b) permits the registration of such trademark which because of its use adapted to distinguish or is capable of distinguishing the goods of the appellant.
- Referring to the case of Kaviraj Pandit Durga Sharma v. Navratna Pharma Lab. 1965, demanded its registration.
Issues
- Whether the word is entitled to registration in Part B of the register.
- Whether the word had acquired distinctiveness or was capable of distinguishing.
Ratio Decidendi
- The low price of a goods is not the only factor to ensure its sales. The fact of selling at a low price doesn't mean that it has a direct reference to the character or quality of the goods.
- In the case of Kaviraj Pandit Durga Sharma v. Navratna Pharma Lab. 1965, the trademark was registered only to give effect the proviso of S.6 of the Trade Marks Act, 1940 which provides for registration of such marks which had already been in use before 25th day of 1937, irrespective of the conditions under S.6 of the Act of 1940 which is similar to S.9 of the1958 Act.
- "Janta" is a common use of word by the public, no monopoly can be created over it by making it a trademark.
Decisions
- Dismissed appeal
- The word "Janta" has a special significance due to its great public use to denote the common people, who have not acquired distinctiveness or are capable of being distinctive.
- Not entitled to registration.
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